Have any questions before you get started? Ask them by clicking here.

Content Style Guide

Content Style Guide

Regular price
£494.00
Sale price
£494.00
Regular price
Sold out
Unit price
per 
Tax included.

Document which gives clear guidance on how to produce all written content for your company. Everything from how to adopt a consistent voice and how to adapt your tone effectively, to how to correctly format bullet point lists and titles. This helps you achieve a consistent and effective presentation of your company's brand.

Description

Document which gives clear guidance on how to produce all written content for your company. Everything from how to adopt a consistent voice and how to adapt your tone effectively, to how to correctly format bullet point lists and titles. This helps you achieve a consistent and effective presentation of your company's brand.

What it includes

One document covering:
- Golden rules.
- Brand positioning.
- Voice.
- Tone.
- Style features.
- How to use the document.

What we need from you

- Any of your content which best captures your natural voice when talking to your favourite customer. What naturally sounds like you?
- It could be a blog post, web page, sales email, an email conversation.
- 3 immediate competitor websites.
- 3 company's websites and social media profiles who present themselves how you would like to.
- Existing visual brand guidelines.
- Existing tone/voice documents (with comments on what's wrong with them).

Turnaround time

5 working days