Creating personas are hard work - conversations with subject matter experts, online research, persona interviews... there's a lot of time and effort to create them but we all know they are vital to inbound marketing. Our ready made personas are designed to fast track your experience. You can pick up a persona that's been fully researched. From there you can add your own niche spin to it or just dive in and use them as they are.
What it includes
- Role & Responsibilities
- Short Term Goals
- Long Term Goals
- What experience am I looking for?
- Communication, technology and personality scales
- Pain Points & Challenges to solve
- What motivates me in my role
- Content I respond well to
- Brands and sites I trust
- Content Resources I Would Find Most Useful
- Screen time and patience scales
- Where I discover new information
- Social media usage
- Examples of Key Phrases I Search For