Document which gives clear guidance on how to produce all written content for your company. Everything from how to adopt a consistent voice and how to adapt your tone effectively, to how to correctly format bullet point lists and titles. This helps you achieve a consistent and effective presentation of your company's brand.
What it includes
- Golden rules.
- Brand positioning.
- Style features.
- How to use the document.
What we need from you
- It could be a blog post, web page, sales email, an email conversation.
- 3 immediate competitor websites.
- 3 company's websites and social media profiles who present themselves how you would like to.
- Existing visual brand guidelines.
- Existing tone/voice documents (with comments on what's wrong with them).